This, on the other hand, is a major challenge for retailers. how to ensure that the products on the planogram are always on the shop floor This certainly could be worse, but it could (and can) be better….Ģ) How do you maintain the planogram on the shop floor? I.e. This means generally stores will have a single set size distribution or ratio for every product in the store. The reality is simply that manually creating and defining different size distributions for every single product is incredibly time-consuming and rarely worth the effort. The first question can be a challenge for retail depending on your definition of suitable. What are the challenges of setting and maintaining a retail planogram?īreaking this down, there are two questions that retailers face:ġ) How do you define a planogram for my stores with a suitable size distribution? The reality, however, often paints a different picture.
Ideally, merchandising and planograms go hand in hand: customers are inspired by the presentation and then, their desired product is available in the matching size. So the planogram may state 3 mediums, 2 smalls, 2 larges and 1 extra-large are available on the shop floor, and so on. The planogram will also state what quantities should be displayed, specific to different sizes and colours. They essentially function as blueprints for all merchandise within a store.Īlongside the visual merchandising element, planograms aim to optimise article availability and thus specifically stimulate sales.ġ – The Merchandising: which articles are presented on the sales floor and how (visual merchandising)Ģ – The detailed quantities for individual colour and sizes (availability optimisation)įor example, a planogram might state where a formal shirt is displayed on the shop floor.
A planogram defines the location and quantity of products to be placed on display.
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