An official teaser for the animated series was released on the Lego YouTube channel on 15 December 2014. The toy line began with the release of eight toy construction sets that introduced the main elves and their home environments and these began to launch in March 2015. The Lego Elves theme was announced on 12 February 2015 at the American International Toy Fair. The theme was developed after testing several story ideas with girls around the world. In contrast to the contemporary setting of Lego Friends, Lego Elves aimed to introduce a fantasy setting into girl-focused Lego toys. Development įollowing the success of Lego Friends and Lego Disney Princess, The Lego Group aimed to launch another Lego theme targeted at the girls market. The storyline relates how she meets four elves with elemental powers (fire, earth, air and water) who help her to return home. The series focuses on a human girl named Emily Jones, who inherits a magical amulet from her grandmother and travels through a portal to a magical realm called Elvendale. Both the Lego toy line and the animated series targeted the girls market. The Lego Elves theme was underpinned by the storyline of its accompanying animated television series titled Lego Elves and Lego Elves: Secrets of Elvendale. The theme aimed to introduce a fantasy element to girl-focused Lego products. The product line was based on the storyline of the animated series, which follows the adventures of a character named Emily Jones who travels to a magical land called Elvendale. It was accompanied by the Lego Elves animated television series and webisode series that began with a mini-movie titled Unite The Magic, which was released on the Lego YouTube channel, and on Netflix. Lego Elves was a Lego product line produced by The Lego Group that was launched in 2015. Includes pet, 3 accessories, and instructions.Emily Jones, Naida, Farran, Azari, Aira and Sophie Jones care for her, play with her, and you're sure to be the best of friends! There's never been a pet quite like her before. And what baby doesn't love to play? She knows when you move her, so fly her gently through the air, spin her around, or even tip her upside-down and she'll respond in all kinds of fun and silly ways.
Red eyes? Someone's feeling a bit cranky! Yellow eyes indicate happiness (and when she's happy and excited? Well, you'll have to see it for yourself!).įeed her with her bottle, soothe her with her pacifier, rock her in your arms, and kiss her special gem - you'll love caring for this special baby. Her color-change eyes and tummy reveal many moods - when she's sleepy, her eyes are blue when they turn green, you know it's time for a feeding (don't forget to burp her!). Just pet her gently on the nose and she'll warm up to you! At first she'll wake up a little bit shy, and her eyes will be orange. The furReal Moodwings Baby Dragon toy is wonderfully fantastical - and full of surprises.
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